15 November 2012 Last updated at 04:03 ET
Card protection company CPP faces a bill of £33.4m after being censured by the City watchdog for mis-selling insurance products.
The bill includes a fine of £10.5m from the Financial Services Authority – the joint largest for a retail group – and £14.5m in compensation to customers.
The York-based group sold products that aimed to protect people against identity theft.
The FSA said sales agents were encouraged to be “overly persistent”.
“This exposed a very large number of customers to the unacceptable risk of buying products they did not want or need,” said Tracey McDermott, of the FSA.
BBC News – Business
Card firm fined for pushy sales
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